Keeping Butter Fresh
Branding a boundary pushing tradition.
BUTTER transcends the confines of a mere event—it’s a cultural movement. Conceived by GANGGANG visionaries Mali and Alan Bacon, this Black art fair has quickly emerged as a powerful platform for artistic and social change, amplifying underrepresented voices in the art world and reshaping the creative landscape.
As BUTTER entered its third iteration, it solidified its presence as a cornerstone of innovation and progress. Transitioning from its groundbreaking debut to a boundary-pushing tradition, BUTTER’s journey underscores its enduring impact in Indianapolis and beyond. Dynamic and ever-evolving, BUTTER demanded an identity as vibrant as the artists it champions.
We were privileged to once again contribute to BUTTER’s narrative, crafting a brand universe that’s designed to evoke an emotion while leaving space for the viewer to bring their own experience and create their own meaning. With each iteration, BUTTER continues to redefine boundaries and inspire change.
Awards
2024 Gold ADDY Award: Integrated Advertising Campaign
