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Pivot is an independent branding agency and creative partner for those on the leading edge. Proudly based in Indianapolis.

Peep More Butter Branding

Change it up

image of progressively complex, colorful building blocks

There’s more to a rebrand than a new logo. You likely know this already. But you may not know what “more” entails. Here’s what to expect and how to prepare.

What’s included in a rebrand?

A brand refresh aims to keep parts of a brand that are working and elevate the parts that are not. Let’s take a deeper look at brand evolution as a business strategy and explore when it can be better than a rebrand.

The Brand Refresh: An Alternative to Rebranding