The Stutz, an iconic four-story automotive factory, has been reimagined with intentional design and amenities for the top talent and institutions of tomorrow. The new brand bridges the gap between the storied history of the building and its bright future. A robust wayfinding system helps visitors navigate the 400,000 square foot labyrinthine building.
Places with character deserve good stories.
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We lean into our local knowledge.
When a brand is based in our backyard, we bring our own experiences. It gives us a running start on our research process, and a vested interest in the outcome.
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We know the cool kids.
We can make recommendations for cutting edge and culturally prescient partners in our local network. Need a curatorial partner? Let’s talk to GANGGANG. Interested in a concert series or DJ programming? Forty Five is a good bet.
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We maximize the budget and minimize the overhead.
We don’t waste resources. We know what works, how to socialize ideas effectively, and how much admin is too much.
Branding is what we do.
The Stutz
EXPLORE THE BRAND
NoMAD Coworking Studio
EXPLORE THE BRANDNomad Coworking Studio is a bold new workspace, designed with one idea in mind: people should be free to work where and how is best for them. To channel a wanderlust vibe and enhance the member experience, we developed the brand name, backstory, website, visual language, and special touches like luggage-tag inspired keychains. All aboard for a better workday.
Waterside
EXPLORE THE BRANDWith 103-acres on the White River, Waterside sought to shape the urban landscape of Indianapolis. Plans for the former site of the GM Stamping Plant included channeling the river inland to create waterside property throughout, with new housing, parks, entertainment venues, restaurants, public art, and new corporate workspace. We created a brand system for this vision, including a teaser video to build interest and anticipation.
Community Justice Campus (CJC)
The CJC is reforming the justice system for the betterment of not only those who utilize it, but for the betterment of an entire city. We developed a visual identity, motto: Justice begins with community, materials, and messaging with strong community engagement and public buy-in, including a site wrap featuring artwork from IPS (Indianapolis Public Schools) students.
Bloomington, Indiana
EXPLORE THE BRANDBloomington, Indiana is a destination for idealists. It’s a bohemian enclave of the Midwest—progressive and laid back. Using this brand persona and segmenting our approach based on traveler type (the big event set, the tastemakers, the health nuts, the cream and crimson, the lifelong learners, and the pragmatic planners), we built a brand for Bloomington that is at once individually relevant and collectively magnetic — drawing people back again and again.