Jenn
Schimmelpfennig

It takes a certain fearlessness to start a branding agency at age 25. For Jenn Schimmelpfennig, it felt less like courage and more like calling. With a preternatural understanding of human behavior, she helps brands find their true voice, crafting narratives that resonate. 

Equally comfortable in the boardroom and the brainstorm room, Jenn bridges the business and creative worlds, speaking the language of both strategy and storytelling. She ensures every client understands their audience and clearly articulates their purpose. This approach inspires her team to think deeply, embrace originality, and push boundaries, making branding a driving force for impact and growth.

In another life, she may have been a geneticist or teacher. In this one, she does a bit of both—diving deep into the quirks of human nature while leading a team of strategic (and quirky) creative minds. 

A lover of the outdoors, Jenn is a hiker, gardener, and board chair for The Parks Alliance of Indianapolis. When she’s not improving her little slice of earth, you’ll find her reading, practicing yoga, and cheering on her alma mater Notre Dame.

Indianapolis Business Journal’s Forty Under 40, Class of 2020