Branding the Art Fair That's Changing the World
Butter is the brainchild of GANGGANG founders Mali Jeffers and Alan Bacon.
It’s a direct manifestation of their mission to produce, promote, and preserve culture by creating equity in the arts and the creative economy.
In its inaugural year, this annual fine art fair showcased the work of over 30 Black visual artists from across the country, garnered national media attention, attracted international buyers, and raised the profile of Black artists not only in Indianapolis, but nationwide.
We were honored to partner with GANGGANG to develop the brand’s visual language, provide promotion and public relations, and ultimately, lend a hand in making the art world a more accessible and equitable place.
Awards
2022, Gold (regional) – American Advertising Federation, Integrated Brand Identity Campaign
2022, Gold – American Advertising Federation, Integrated Brand Identity Campaign
