Branding a Community-based Newsroom
Mirror Indy tells it like it is, revealing the truth.
The news should be of, by, and for the people it serves. This core tenet of journalism seems revolutionary in a modern era of corporatized media and viral misinformation.
In response, the democracy-loving folks at Free Press Indiana have launched Mirror Indy, a community-based newsroom that envisions a stronger Indianapolis through democratized storytelling.
Led by award-winning journalists, the newsroom needed a brand which would convey its unwavering commitment to truth and transparency. Through research, strategy, thoughtful naming, and a compelling visual identity, we got Mirror Indy ready for its reveal.
Eschewing the confusion, sensationalism, and politicization of the media, Mirror Indy has emerged as a reliable source, dedicated to delivering accurate and unbiased news that ignites informed action.
If you don’t like what you see, Mirror Indy empowers you to change it.
