Local leaders needed a way to attract new talent (and keep current residents engaged), and a corporate website wasn’t going to cut it. We decided to show the true nature of Indy, in all its grit and glory. After two years, 10 focus groups, dozens of neighborhood tours and interviews, 80 feature stories, and 15 short-form documentaries — the No Mean City content platform, custom publication, and website became a go-to source for all things Indianapolis.
Client
No Mean City captured the cultural Zeitgeist of Indianapolis.
Awards
Services
Branding
Digital
Advertising
Illustration
Video
Photography
Copywriting
Events
Research
Strategy
![No Mean City publications](https://pivot-brands.com/wp-content/uploads/2021/08/NMC_Covers-1600x900.jpg)
![No Mean City Postcards and Buttons](https://pivot-brands.com/wp-content/uploads/2021/08/NMC-PostcardsButtons2-Pink-1600x839.jpg)