The Parks Alliance of Indianapolis raises and sustains support for public parks, trails, and urban farms. The organization was previously called the Indianapolis Parks Foundation, a name that had grown stale and stuffy — and was no longer a fit for its “open spaces, open minds” mantra. To inspire others to fight and fundraise for parks and green space, we guided a renaming process, a revamp of all brand visuals (logo, palettes, icons) and merchandise, and a web experience focused on fun, hope, and the transformative power of parks.
Client
A city is only as great as its public spaces.
Services
Branding
Digital
Environmental
Illustration
Events
Research
Strategy
