Your brand defines you — with great updates come great responsibility. Before you update your brand, consider these common pitfalls and how to avoid them.

A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.

Done well, a focus group can reveal your customers’ ever-changing preferences and give them a seat at the table.

Everyone goes through a rebrand at some point. When your brand reaches that awkward phase, it’s time for The Talk.

In many cities, a family of public, iconic brands creates a powerful portfolio effect.