The decision to change your brand name is not taken lightly. Under some very special conditions, the benefits of changing your brand name can outweigh the costs.

It is possible to get people invested, excited, and committed to your transformative development.

Your brand defines you — with great updates come great responsibility. Before you update your brand, consider these common pitfalls and how to avoid them.

A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.

Done well, a focus group can reveal your customers’ ever-changing preferences and give them a seat at the table.

Everyone goes through a rebrand at some point. When your brand reaches that awkward phase, it’s time for The Talk.

In many cities, a family of public, iconic brands creates a powerful portfolio effect.