Steering Drivers Away From Fossil Fuel
The mission: Drive EV adoption and improve Indy’s air quality.
The City of Indianapolis believes in collective impact and that sustainability starts with action. Indy’s Office of Sustainability works to help individuals and corporations curb their carbon.
To further the cause, we created and launched a multimedia EV education campaign, designed to increase electric vehicle ownership in Central Indiana.
The campaign includes an EV 101 website, ads featuring Dino the blow-up dinosaur, and a series of billboards. Since the launch of the campaign in March 2019, electric vehicle registrations have increased 265% in Indianapolis, thanks in part to local Highly EVolved events and digital, radio, and billboard advertising. PRSA national recognized the campaign with a 2022 Silver Anvil, the highest award in the content marketing (B2C) category.
Awards
2022, Gold – Central Great Lakes Chapter Emmy, Outstanding Public Service Announcement (Single Spot or Campaign)
2022, Silver Anvil Award – Public Relations Society of America, Excellence in content marketing and business to consumers
2022, Gold – Pinnacle Awards (Hoosier chapter), Marketing communications
