The Parks Alliance of Indianapolis raises and sustains support for public parks, trails, and urban farms. The organization was previously called the Indianapolis Parks Foundation, a name that had grown stale and stuffy — and was no longer a fit for its “open spaces, open minds” mantra. To inspire others to fight and fundraise for parks and green space, we guided a renaming process, a revamp of all brand visuals (logo, palettes, icons) and merchandise, and a web experience focused on fun, hope, and the transformative power of parks.
Client
A city is only as great as its public spaces.
Services
Branding
Digital
Environmental
Illustration
Events
Research
Strategy
![parks alliance business cards](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_BizCards_02-790x445.jpg)
![Parks Alliance business system](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_BizSystem_01-790x445.jpg)
![Parks Alliance website](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_Website_01-1600x900.jpg)
![parks alliance illustration](https://pivot-brands.com/wp-content/uploads/2021/08/IPA_Illo_01-790x445.jpg)
![parks alliance illustration](https://pivot-brands.com/wp-content/uploads/2021/08/IPA_Illo_02-790x445.jpg)
![Pints for Parks sign](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_PintsSign-1600x900.jpg)
![Parks Alliance stickers](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_Stickers_01-1600x900.jpg)
![Parks Alliance pin](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_Pin-790x445.png)
![Parks Alliance t-shirt](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_Shirts_01-790x445.jpg)
![parks alliance of indianapolis tote bag](https://pivot-brands.com/wp-content/uploads/2021/08/PAI_Tote_Grid-1600x900.jpg)