Grid Headline

Sigma Kappa was at risk of falling behind in a crowded landscape, with a brand that was no longer fully reflecting the experience of its members or the expectations of prospective new members.

We worked together to create a campaign that tells the story of the Indy Region the way locals experience it.

When newcomers San Luigi Spirits sought to launch a modern amaro brand out of Saint Louis, they needed immediate credibility in a category defined by heritage.

Downtown Indy, was sometimes confused with the City of Indianapolis, making it difficult to build support, raise funds and mobilize volunteers.